The experience of engaging in Hutch.ai content with a smart conversational device is fundamentally different than listening to an audiobook. Talking devices can tell stories in their own voice and prompt the listener for input to create a truly conversational experience.

Instead of sitting passively and listening to a streaming audio book, Hutch.ai listeners actively engage with their talking virtual assistant, toy, or robot. People of all ages enjoy taking part in interactive stories, such as branching stories, brain teasers and other voice-based games. The ability to earn rewards that can be stored in a virtual Hutch.ai trophy cabinet creates an added incentive for listeners to interact with their talking devices.

In 2010 Apple released Siri, the first mobile voice assistant. Siri captured the imagination of users and technology entrepreneurs and the age of personal intelligent assistants was born. In 2014 Amazon went a step further and began selling the Echo and its built-in smart voice assistant Alexa. The Echo has been a huge hit and proven that there’s a significant market for smart talking devices.

Many other companies are working to follow Amazon with their own smart devices. Companies are building social robots that are connected to the smart home and capable of performing a broad range of tasks with a simple voice command. Many of these robot creatures will have distinct personalities. Some will be designed specifically to interact with children or with seniors.

All of these conversational assistants, robots, and toys need engaging content. The market for interactive content designed for talking devices is about to explode.